PLATINUM COACHING
The Ultimate Coaching Experience Unlimited access. Advanced analytics. Three personal training camps per year.
Platinum is for athletes who refuse to leave anything to chance. Every detail matters. Every session counts. Every opportunity for improvement gets captured and acted upon.
You get unlimited communication with Ric throughout the week. Unlimited analysis of every training session. Daily nutrition planning tailored to your exact demands. Advanced performance analytics to identify trends and opportunities invisible to most coaches.
And three personalised training camps per year—intensive 3-4 day blocks where you work with Ric in person at proven training locations.
This is coaching at the absolute highest level.
Who You're Working With
Ric Stern has been racing for 42 consecutive seasons and coaching since 1997. He's coached world champions, Paralympic medalists, the two-time Transcontinental Race winner, and riders onto national programs globally. At 11, he was told he'd never walk again after serious illness. Started racing at 14, came last for six years, reached 1st category, and is still racing at 56. Featured in Cycling Weekly. Invented the MAP test used by Zwift, Rouvy, and MyWhoosh. Published peer-reviewed research. Maintains power data dating back to 1994. This is coaching from someone who has lived every aspect of the sport.
What Real Athletes Say
"This is my second time working with Ric. Twenty years ago he took me from Cat5 to Cat2 in less than 2 years. I'm back now because I know the coaching works at the highest level."
— Rob (Zippy)
"I started coaching with Ric for ultra cycling around 10 months ago. I've never been fitter. Recently completed a 400-mile event thanks to his structured approach and phenomenal knowledge."
— Howard Parsons-Hewes
Plus: Ric coached James Hayden to two Transcontinental Race victories—one of ultra-endurance cycling's most demanding events. When James was interviewed by ITV about his wins, he insisted Ric join him on camera. That's the level of partnership Platinum delivers.
What's Included
✓ Weekly personalised training plans - refined constantly based on your progress
✓ Unlimited text chat - communicate as often as you need
✓ Unlimited coaching calls - no restrictions on frequency or duration
✓ Unlimited workout analysis - every session reviewed in exhaustive detail
✓ Daily macro nutrition plans - optimized fueling for each day's demands
✓ Advanced performance analytics - deep analysis of trends and opportunities
✓ Three personal training camps per year - intensive 3-4 day camps held in Hay-on-Wye (Wales) or Norfolk—proven training locations with quiet roads and varied terrain. Work on specific skills, race prep, climbing, pacing, or focused training blocks. You cover your travel costs to camp; Ric covers accommodation and meals for both. If you wish to hold a camp at a location of your choice, additional charges will apply and are negotiated based on location.
✓ Strength & Conditioning fully integrated - complete S&C programming
✓ Exclusive CycleCoach kit - jersey, shorts, or skinsuit
✓ Priority scheduling - first access to Ric's availability
✓ 20% off in-person testing - physiological assessment and tracking
✓ CycleCoach Team membership - join the community
Who Is Platinum For?
Platinum is for athletes who demand unparalleled access, advanced analytics, and in-person training camps. Whether you're chasing professional contracts, national-level podiums, or becoming the absolute best cyclist you can be—Platinum provides everything needed to get there.
Pricing
£895/month (Coach Ric only)
One-time £350 start-up fee (covers comprehensive consultation and in-depth training history analysis)
Total first month: £1,245
Note: Platinum is limited to ensure Ric can provide unlimited access to all clients. Currently one spot available.
Getting Started
Pay the start-up fee to secure your spot (when available)
Complete our comprehensive training questionnaire—goals, training history, race schedule, performance data
Ric conducts extensive analysis of your training history, physiology, and limiters (14+ days)
You work exclusively with Coach Ric—direct unlimited access throughout the week
Begin the most comprehensive coaching program available—your first custom plan built specifically for your physiology and goals
Have questions Email ric@cyclecoach.com—Ric typically replies within 24 hours.
PLATINUM COACHING
The Ultimate Coaching Experience Unlimited access. Advanced analytics. Three personal training camps per year.
Platinum is for athletes who refuse to leave anything to chance. Every detail matters. Every session counts. Every opportunity for improvement gets captured and acted upon.
You get unlimited communication with Ric throughout the week. Unlimited analysis of every training session. Daily nutrition planning tailored to your exact demands. Advanced performance analytics to identify trends and opportunities invisible to most coaches.
And three personalised training camps per year—intensive 3-4 day blocks where you work with Ric in person at proven training locations.
This is coaching at the absolute highest level.
Who You're Working With
Ric Stern has been racing for 42 consecutive seasons and coaching since 1997. He's coached world champions, Paralympic medalists, the two-time Transcontinental Race winner, and riders onto national programs globally. At 11, he was told he'd never walk again after serious illness. Started racing at 14, came last for six years, reached 1st category, and is still racing at 56. Featured in Cycling Weekly. Invented the MAP test used by Zwift, Rouvy, and MyWhoosh. Published peer-reviewed research. Maintains power data dating back to 1994. This is coaching from someone who has lived every aspect of the sport.
What Real Athletes Say
"This is my second time working with Ric. Twenty years ago he took me from Cat5 to Cat2 in less than 2 years. I'm back now because I know the coaching works at the highest level."
— Rob (Zippy)
"I started coaching with Ric for ultra cycling around 10 months ago. I've never been fitter. Recently completed a 400-mile event thanks to his structured approach and phenomenal knowledge."
— Howard Parsons-Hewes
Plus: Ric coached James Hayden to two Transcontinental Race victories—one of ultra-endurance cycling's most demanding events. When James was interviewed by ITV about his wins, he insisted Ric join him on camera. That's the level of partnership Platinum delivers.
What's Included
✓ Weekly personalised training plans - refined constantly based on your progress
✓ Unlimited text chat - communicate as often as you need
✓ Unlimited coaching calls - no restrictions on frequency or duration
✓ Unlimited workout analysis - every session reviewed in exhaustive detail
✓ Daily macro nutrition plans - optimized fueling for each day's demands
✓ Advanced performance analytics - deep analysis of trends and opportunities
✓ Three personal training camps per year - intensive 3-4 day camps held in Hay-on-Wye (Wales) or Norfolk—proven training locations with quiet roads and varied terrain. Work on specific skills, race prep, climbing, pacing, or focused training blocks. You cover your travel costs to camp; Ric covers accommodation and meals for both. If you wish to hold a camp at a location of your choice, additional charges will apply and are negotiated based on location.
✓ Strength & Conditioning fully integrated - complete S&C programming
✓ Exclusive CycleCoach kit - jersey, shorts, or skinsuit
✓ Priority scheduling - first access to Ric's availability
✓ 20% off in-person testing - physiological assessment and tracking
✓ CycleCoach Team membership - join the community
Who Is Platinum For?
Platinum is for athletes who demand unparalleled access, advanced analytics, and in-person training camps. Whether you're chasing professional contracts, national-level podiums, or becoming the absolute best cyclist you can be—Platinum provides everything needed to get there.
Pricing
£895/month (Coach Ric only)
One-time £350 start-up fee (covers comprehensive consultation and in-depth training history analysis)
Total first month: £1,245
Note: Platinum is limited to ensure Ric can provide unlimited access to all clients. Currently one spot available.
Getting Started
Pay the start-up fee to secure your spot (when available)
Complete our comprehensive training questionnaire—goals, training history, race schedule, performance data
Ric conducts extensive analysis of your training history, physiology, and limiters (14+ days)
You work exclusively with Coach Ric—direct unlimited access throughout the week
Begin the most comprehensive coaching program available—your first custom plan built specifically for your physiology and goals
Have questions Email ric@cyclecoach.com—Ric typically replies within 24 hours.
