Structured Coaching for Cyclists Over 40
Who Want to Actually Improve
Built by Ric Stern — the coach who invented the MAP/Ramp Test protocol now used by Zwift, TrainerRoad, and Rouvy. Progressive training that respects how your body works at 40+, so you keep getting faster year after year.
Start Your 7-Day Free Trial$75/month locked for life · TrainingPeaks Premium included · Cancel anytime
Does any of this sound familiar?
If you're nodding at more than one of these, you're in the right place.
- You train consistently but you're not getting faster — you're just maintaining
- You don't know what you should actually be doing each week
- Recovery takes longer than it used to, and you're not sure how to work with it
- You've bought training plans but never finished them — they weren't built for your life
- You want to stop getting dropped on the Sunday ride, finish a fondo strong, or set a Strava PR that actually means something
- You know training at 50 should look different from training at 30 — but nobody's told you how
What the Collective gives you
Not a library of content to wade through. Actual structure, actual guidance, actual access.
Progressive training cycles built around MAP testing — the same evidence-based structure used with Ric's 1-to-1 athletes. VO2max, durability, threshold: structured, sequenced, purposeful.
Monthly live Q&As with Ric. Real coaching answers to your actual training questions — not generic advice from a forum.
TrainingPeaks Premium included in your membership. Worth $20/month on its own. Analyse your rides, monitor load, and see your fitness trends over time.
$20/month value includedAccess to the Power Profile Calculator and Masters Recovery Resilience Calculator — tools that show you where you are and what actually needs work.
A community of cyclists over 40 who are committed to improving — not just logging miles. Progress checks, PR celebrations, and people who get it.
Crit, TT, gravel, and endurance plans alongside the core progressive cycles. Plans for under 6 hours/week and over 6 hours/week.
What this looks like in practice
Kevin is 60. This is what one season of progressive, structured training produces.
Best season of his life. At 60.
Kevin trains using the same evidence-based progressive cycles at the core of the Collective. Not a magic programme — structured work, applied consistently, built around how a 60-year-old body actually adapts.
- 7 out of 8 age group wins — South Downs Hill Climb Series
- Vets Series Champion
- 5th at BMCR National Road Bike TT Championships
- 3rd overall Goodwood TT Series
- Multiple podium finishes across the season
One result is luck. A full season of results like this is what happens when the training is right.
What members say
"The structure is exactly what I needed to help me get ready for the Trans Portugal MTB Race."— Paul, Collective member
The Collective launched in October 2025. More results being built every week.
Lock in $75/month for life before April 1st — price rises to $89 for new members
Start Your Free 7-Day TrialHow the Collective fits in
Better than a static plan. More accessible than full 1-to-1. The intelligent middle path.
| Static Training Plan | The Collective | 1-to-1 Coaching | |
|---|---|---|---|
| Progression | Generic, fixed | Structured + coach-guided | Fully personalised |
| Accountability | None | Community + monthly Q&A | Direct weekly access |
| Questions answered | Never | Monthly live with Ric | Anytime |
| TrainingPeaks Premium | Not included | Included free | Included |
| Cost | £15–£50 one-off | $75/month | £150–£900/month |
Hear it from Ric directly
60 seconds. What the Collective is, who it's for, and how it works.
Start improving — intelligently — at 40+
7-day free trial. $75/month locked for life if you join before April 1st. Cancel anytime.
Start Your Free 7-Day TrialNo commitment. No risk. Cancel anytime from your account.
Want fully personalised coaching? Explore 1-to-1 options →
Want to test the methodology first? Try MAP Boost for $25 →